Sports card company focuses on Indigenous players
Last updated 1/27/2023 at 9:39am
CARLSBAD, Calif.-To help shine a light on the Indigenous community and honor iconic Indigenous players, Upper Deck created a limited-edition set featuring Indigenous hockey players who have not been featured on a NHL® licensed trading card before. The goal was to create a set that was for the community, by the community. So it was important that from the start, Upper Deck worked with the Indigenous community to ensure that the set properly celebrated the players and the community as a whole.
"It was paramount for us to do this right and involve the Indigenous community from the inceptio...