Navajo Nation locked in battle with Urban Outfitters


Last updated 3/24/2016 at 12:05pm

The Navajo Nation is in a fight with the Urban Outfitters chain of stores over the marketing and sale of products that appear to be Navajo made in design but are not. The tribe wants Urban Outfitters to stop selling these products as Navajo products. So far there has not been any agreement or settlement.

WINDOW ROCK, AZ-The Navajo Nation and retailer Urban Outfitters remain locked in a battle over the unauthorized use of the tribe's name on a series of products. The retailer was using the "Navajo" name on products without the Navajo Nation's permission. The goods weren't Indian produced either.

The tribe is seeking profits from certain "Navajo" products that were sold by the company and its affiliates back to 2008. For other products, the tribe is seeking damages, the Associated Press reported.

The company, however, is still disputing the tribe's claim to the trademarked term "Navajo," the AP reports. The company also wants a federal judge to limit how far back the tribe can go in case profits and damages are awarded.

The tribe alleges violations of trademark law and of the Indian Arts and Crafts Act, a truth-in-marketing law.


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